Challenge

Windows and doors are a source of significant HVAC energy consumption within the U.S. residential building stock. A publically traded (NYSE) window- and door- components company sought to influence Congressional and executive branch decisions on the Energy Star Program, which is administered by the U.S. Environmental Protection Agency (EPA). The Energy Star program recognizes and labels the most energy efficient windows, doors, and appliances available to the consumer market. This fenestration company’s goal was to raise the requirements of the Energy Star program, thus driving innovation in the market and differentiating the company’s superior products to its customers.

Approach

LNE Group developed a federal advocacy strategy, which included direct lobbying of EPA and key Congressional members across the country and developing a coalition of smaller window manufacturers. These smaller manufacturers were interested in promoting a higher Energy Star standard to differentiate themselves from larger window manufacturers, who generally opposed the higher standards. LNE Group developed the coalition and convened meetings with EPA and Congressional officials.

Result

The Energy Star program was extended and the requirements raised to the satisfaction of LNE Group’s client and the smaller manufacturers. This initial engagement led to further LNE Group work as the company advocated for the debut of a new tier of the Energy Star program – known as “Energy Star: Most Efficient”. The project was successful on multiple levels, allowing the company to form tighter bonds with its customer base, as well as pushing EPA toward more stringent standards for the Energy Star program.