The challenge
A private company in the United Kingdom is developing a new marine propulsion technology that will revolutionize the market. The company's commercial trajectory was rapidly approaching market entry. Company management understood that North America (N.A.), and the United States in particular, represented the largest geographic market with the highest potential for sales.
For this reason, the company engaged LNE Group to provide an impartial assessment of the N.A. marine marketplace to refine the company's market entry strategy.
Our approach
LNE Group worked with the client to identify the complex questions that needed reliable answers. To gain multiple perspectives, LNE Group collected primary and secondary market intelligence.
Primary research included directly contacting nearly all of the client's stakeholders (covering seven distinct stakeholder groups); representing both the supply and demand side of the N.A. marine propulsion industry. Primary research mechanisms included "Voice of the Customer" surveys, interviews, in-person conversations and other correspondence with the stakeholders.
Using its federal government relations team and connections in Washington, LNE Group was able to access information the company could not find on its own. Secondary research was obtained through subscription databases.